Phillies poke fun at IHOP with ridiculous name change

IHOP to IHOB

Although many guessed it stood for a breakfast food like biscuits, bacon, butter, or even more plausibly, breakfast, IHOP has revealed that the "b" in IHOb stands for "burgers", and that the change is only temporary.

As soon as pancake chain IHOP (aka pancakes) announced its name change to IHOB (aka burgers) starting Monday, the restaurant world and its PR teams sharpened their knives and starting tweeting.

On June 11, the company announced they've changed their name to IHOB for burgers.

Turns out, the IHOb name change is simply a stunt to promote its new burger menu, according to USA Today. Others had more fun, speculating that the B stood for bitcoin or break dancing.

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"We are definitely going to be IHOP", said Darren Rebelez, president of IHOP.

There are seven new "Ultimate Steakburgers," made from black angus ground beef inside a grilled brioche bun.

This is not the first big name chain restaurant to try a cheeky marketing campaign to drive new business.

Burger King just got back at IHOP in the pettiest way possible.

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An IHOP restaurant serves customers on August 10, 2017 in Chicago, Illinois. But most fans figured out it was just a way to get people talking. Twitter users also shared images of the signage changing at locations around the country to "IHOb".

Burger joints, meanwhile, fired off blistering tweets about IHOP's change. (We all promptly fell in love.) In 1973, the company began using the acronym "IHOP", and for 50-ish years, the acronym and the restaurant lived in pancake harmony.

Sales from 2015-2017 were flatter than, well, you know what, and Dine Brand execs were already in war-room mode over how to position their chains for the future.

Steak n' Shake, which has been offering its signature Steakburgers since 1934, tweeted directly at IHOP (or IHOb, as they've rebranded their Twitter handle), saying, "A replica by definition can not be as good as the original".

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