Dominos Is Paving Roads To Protect Your Pizza

Domino's Pizza fixing potholes

Domino's Pizza has a new menu item: asphalt.

Domino's Pizza has launched a campaign to fix potholes in towns across the country. They say potholes, cracks and bumps can all damage your deliveries. The initiative is aimed at 'saving pizza.' Picture courtesy of Domino's Pizza."Have you ever hit a pothole and instantly cringed?"

Domino's is on a mission to save your pizza.

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Residents can nominate their town on Domino's "Paving for Pizza" website and the company will work with local government to help fund road repairs.

Beyond the damage poorly maintained roads can cause to its pies, Domino's clearly has branding in mind - it's adding the company's logo and tagline, "Oh yes we did", to every filled pothole.

New Orleans drivers are well aware of the pothole problem in the city, making it an obvious choice for a helping hand from Domino's. A spokesperson called it "an extremely isolated incident, confined to a single store". For its latest move to get your pizza dollar, however, Dominos has something slightly more ambitious in mind, namely public infrastructure projects.

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They say they're going to fix more, and are allowing people to nominate towns on their website.

The campaign, Paving for Pizza, is already at work in Athens, Ga.; Bartonville, Tex.; Burbank, Calif.; and Milford, Del.

KFC actually beat Domino's to this idea back in 2009, Fortune said.

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The company's site is asking folks to suggest ZIP codes where roads need help.

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