Amazon buys rights to 20 Premier League games a season

Kevin De Bruyne unleashes a 25-yard strike to put Man City 3-0 up against Swansea

Today, Amazon has announced that it will be showing 20 Premier League fixtures per season from 2019-2022, following its acquisition of a Premier League broadcasting package.

"We are extremely pleased that Sky Sports, BT Sport and Amazon have invested in these rights and all view the Premier League and our clubs as vital parts of their live sports offerings", Premier League Executive Chairman Richard Scudamore said.

In a statement, Amazon said: "This will be the first time a full round of Premier League fixtures will be broadcast live in the UK".

The deal has been signed for three seasons, bringing the total number of matches to 60.

The other package of 20 games was bought by BT for £90 million ($121 million), although it is not yet clear how much Amazon had to pay to secure streaming rights for the somewhat similar package it acquired. It's a big deal for Amazon because Prime Video, which is online only, will be the only place in the United Kingdom to watch certain matches from the most popular league in the world's most popular sport.

Having already signed huge uplifts in its deals with broadcasters in Brazil, China and the United States, the league announced another global broadcast agreement at the meeting, the sale of 233 live matches a season to BT, Premier Sports and Sky for the Irish market.

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Amazon is not the only tech company hungry for live sports.

Pescatore added that the award was "great news for BT, with its TV platform the only place where users can watch all the Premier League matches from 2019, thanks to its content relationships with Amazon and Sky - for Now TV".

"Sky and BT are established Premier League partners and provide first-rate coverage of the competition through their live-match broadcasts and comprehensive programming".

The Premier League has concluded the sales process for all its live broadcasting rights in the United Kingdom and Ireland for the three seasons 2019/20 to 2021/22.

Recent days have seen claims that BT Sport and Amazon had taken one each of the previously unsold pair of deals, that has now been confirmed.

The Sky/BT duopoly of Premier League football has come to an end.

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The good news for UK Prime members?

"When the Premier League was formed in 1992 nobody could have envisaged the scale of global growth in the competition which exists now", Scudamore said.

"Crucially, Amazon does not need to offer the best matches to boost take-up of Prime but only some matches", they said.

The Premier League is easing into doling out fixtures to streaming video.

Facebook made a major bid past year to stream cricket matches from the Indian Premier League and is streaming Major League Baseball games, while Twitter has streamed baseball and professional hockey games.

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