US Teens Ditching Facebook For YouTube, Other Social Media Platforms

Image Credit Elijah O'Donell

Pollster Pew Research Center says today's teenagers are increasingly skipping over traditional text-based forms of social media in favor of photo and video services, with just 51 percent of those ages 13-17 say they use Facebook, down 20 percent from 2015.

The Pew Research Center revealed Thursday that only 51 percent of USA teens use Facebook.

Only 10 percent of teenagers who took part in the survey said they use Facebook more than any other social media app. It's a dramatic increase from three years ago, when only about half of teens used Instagram and 41 percent said they used Snapchat. YouTube is the most popular, used by 85% of teens, according to Pew. YouTube was not included in the 2014-2015 survey.

Still, most teens prioritize YouTube, Snapchat, and Instagram over Facebook.

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Now, YouTube, Instagram, and Snapchat are significantly more popular among younger users than Facebook.

16-17yrs were more likely to use Facebook, Messenger, and Tumblr than those aged 14-15yr olds, highlighting the generational differences emerging within the platforms.

"The landscape of social networks has completely changed among teens in the past three years", said Monica Anderson, who led the study.

Facebook shares closed up 1.2 percent Friday afternoon to $193.99.

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Pew also found that 95 percent of teens say that have a smartphone or have access to one, as opposed to 73 percent who said the same during the 2015 study.

Charis McAwesome, co-founder and manager of hashtagme.co.nz - Charis has worked in digital for over 10yrs specialising in digital management, analytics, digital advertising, social media, digital pathways, and CRM services. And only 51 percent of United States teens stated that they use Facebook as their go-to social networking service. One of the platforms that are missing from the most recent survey is Vine. Roughly nine-in-ten boys (92 per cent) have or have access to a game console at home, and 97 per cent say they play video games in some form or fashion, the results showed.

In the survey, 45 percent of teens believe that social networks neither have a positive nor negative impact on their lives.

Usage of the internet has gone up overall among teenagers, with 45 percent reporting that they use it almost constantly, compared to just 24 percent three years ago.

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