Tech giants Facebook and Google already sued under new GDPR law

Facebook and Google at top of GDPR complaints list

Protect your company's most important data: ensure the sensitive data under your control is protected across devices, apps, and cloud services and on-premises environments. "As stated by noyb.eu in a report, "The GDPR openly permits any information processing that is severely essential for the facility, but using the information furthermore for commercial or to trade it on requirements the users" free choose-in agreement".

Taking on two tech Goliaths at once, Schrems's weapon of choice is Europe's new data protection regulation (GDPR). While the European Union regulations give individuals greater control over how their data is being collected, processed and used, violations of the norms can cost companies a fortune - either 20 million Euros or four per cent of annual turnover.

The big new European data-privacy law known as the General Data Protection Regulation (GDPR) is here and it's ushered in a host of changes to the way companies treat your personal information.

GDPR was ratified in 2016. Although this only applies to users in Europe, this law affects American companies that can be viewed in those countries.

What does the GDPR mandate? The law also requires companies to alert users of a breach within 72 hours.

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The right to object - This allows customers to object to their data being processed. Since throwing away your encryption keys is not the same as "erasure of data", GDPR prohibits us from storing personal data on a blockchain level.

This, the organisation suggests, falls foul of the new rules because forcing people to accept wide-ranging data collection in exchange for using a service is prohibited under GDPR. Explaining this rule with an analogy, a director for the Electronic Frontier Foundation Danny O'Brien said, "A birthday cake company needs your name to put on the birthday cake".

But if you're wondering what this thing actually is you're not alone.

Austrian lawyer and privacy activist Max Schrems prepares his laptop during a Reuters interview in a cafe in Vienna, Austria, May 22, 2018.

The complaints are spearheaded by Austrian lawyer Max Schrems, who has a history of legal action against Facebook, including a successful lawsuit that challenged Facebook's ability to transfer data from the European Union to the US.

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NOYB specifically cites pop-up boxes which ask users to consent to their terms in order to continue using the service.

EU GDPR law is European in nature and it is created to protect European citizens' privacy exclusively.

"Companies should be aware about other repercussions as well". If such an argument is made in defence, the final verdict will provide clarity on whether or not the maintenance of a company's current profit margin can be regarded under the regulation as necessary for provision of the service. This includes, but is not limited to, control of the said information and the ability to request deletion of data, which the GDPR calls the "right of erasure". Users have the right to know how their data is analyzed and used, and what pros and cons for the society.

How are smaller firms affected?

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