Apple's Tim Cook 'wouldn't be in same situation' as Zuckerberg's Facebook scandal

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Tim Cook

Social media network Facebook, which has recently come under fire over its handling of user data, has now been harshly criticized by Apple CEO Tim Cook.

Speaking about Apple's business practices, Cook said, "The truth is we could make a ton of money if we monetized our customer, if our customer was our product". He follows that with: "We've elected not to do that".

Cook said Wednesday in an interview with tech news site Recode and MSNBC that Apple is "not going to traffic in your personal life", a dig at rival companies that collect and share vast troves of personal information that he called "an invasion of privacy".

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Cook also said, "Privacy to us is a human right, a civil liberty".

When asked what he would do if he were Facebook CEO Mark Zuckerberg, the executive said: "I wouldn't be in this situation". In this context, responding to questions on data breach, and restriction and regulation of data, Tim responded: "I think that this certain situation is so dire and has become so large that probably some well-crafted regulation is necessary". He added: "However, I think we're beyond that here". In 2016, the US Department of Justice had ordered Apple to create a custom firmware that would allow investigators to circumvent the company's security features. "I do think it's time that a set of people think deeply about what can be done".

That said, it's worth knowing that Apple knows a great deal about you, even though it rarely explicitly asks for your information like Facebook does.

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Apple is still a hardware company that makes the bulk of its revenues from devices, while Facebook nearly exclusively relies on advertising to make money, which requires extensive user data to fine-tune targeting.

Facebook, data, and privacy have been the topic of discussion all over the internet as well as out. Lawmakers have also floated tougher rules on the company and two Congressional committees have formally invited the Facebook CEO to testify. "This is like freedom of speech and freedom of the press", Cook said.

You're the product." Zuckerburg had mocked Cook's ridiculous concept by saying, " What, you think because you're paying Apple that you're somehow in alignment with them?

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