Google acquires GIF search giant Tenor for undisclosed amount

Google acquires GIF search giant Tenor for undisclosed amount

"Tenor will help us do this more effectively in Google Images as well as other products that use GIFs, like Gboard".

In its press release, Google said that while the change will not affect rankings, developers and businesses are encouraged to make their websites more mobile-friendly.

Google wants to make it easier for you to find that flawless GIF.

Google acquires GIF search giant Tenor for undisclosed amount

Google Images has seen a spate of updates in recent weeks, with the latest now being an acqusition of Tenor to improve its GIF capabilities.

"Tenor will continue to operate as a separate brand, and we're looking forward to investing in their technology and relationships with content and API partners", adds Edwards.

Tenor, a popular GIF platform with more users than Twitter, was acquired Tuesday for an undisclosed amount by Google. Tenor quickly followed its iOS launch with similar applications for the Android and MacOS platforms, and its growth has been steady ever since. The company notes that it passed 300 million users in 2017 and crossed about 12 billion search requests per month, earlier this year.

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This afternoon through Thursday midday: Northeasterly with a light to moderate breeze of 04 to 13 miles per hour. Best heavy rain threat will be northwest of the area, but can't totally remove the possibility in our area.

"With their profound library of substance, Tenor surfaces the privilege GIFs at the time so you can locate the one that matches your state of mind".

Both Erick Hachenburg and Frank Nawabi who set up Tenor along with Cofounder David McIntosh will continue to lead from the front post the acquisition by Google.

Tenor mobile messaging services clubbed with the first GIF keyboard debuted on Apple's iOS operating system. A Magid study found that 16% of consumers ages 18-64 had sent branded animated GIF content in a message or app. Tenor claims that its keyboard is compatible across most of the social media apps like iMessage, Google's smart keyboard app Gboard, LinkedIn, Slack and a few more.

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Since making into the industry in 2014, Tenor has raised a total of $32 million.

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