Amazon escalates feud with Google, stops sales of Nest products

The Floodlight Cam is made by Ring a Santa Monica start-up that was purchased this past week

However, Alexa faces fierce competition from Google's own smart home assistant.

The report comes from Business Insider, with the site claiming Amazon informed Nest it would stop listing the firm's products late previous year.

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In response to Amazon's decision, Google Nest chose to leave Amazon altogether, opting to stop selling any of its products on the retail platform. Nest products usually have excellent reviews on Amazon.

SAID it will soon stop selling Google-owned Nest's range of smart thermostats and gadgets, as the spat between the two firms deepens.

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As of March 5th, you can still buy the third generation Nest thermostat, the nest smoke alarm, the indoor cam and the outdoor cam on Amazon.ca sold directly from Nest, but Business Insider reports said that once stock runs out, it won't be refilled. Also, the older Nest models will reportedly disappear after current inventories sell out.

This is another chess move in the ongoing war between the two smart home giants. The company debuted Amazon Key last fall, which is powered by a home security camera and smart lock that recognize delivery personnel and lets them enter a home to deliver a package. In separating itself from Amazon, Nest's reasoning is that the powerful retailer should be dealing its overall product family or nothing at all.

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Nest's view is that they would either like to sell their entire product portfolio, or nothing at all, and hence they won't be restocking products after they're sold out from this point on. It pulled YouTube from Amazon's Echo Show and Echo Spot citing issues with how the company utilized the app on those devices, leaving users without the most popular video service on the web. Nest has a mixed track record at Google, though, so it's also possible the company is bringing it closer to home in order to redeploy its talent towards other parts of Google's smart ecosystem. Smart home product sales are expected to reach $4.5 billion in 2018, according to the Consumer Technology Association.

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