Valentine's Day a driving force in floral industry

Valentine's Day flowers

The National Retail Federation (NRF) estimates that Americans will collectively spend $19.6 billion for Valentine's Day this year, or $144 per person.

"You guess", Melton said.

Kammi Good removes the stem ends from the bundles of roses before placing them in water and flower food which is a mixture of sugar, acid and bleach.

Numerous flowers bought in northern Nevada, grow in Ecuador almost 4,000 miles away.

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Humphrey and Krauss, who have both been in the floral business close to 40 years say that, overall, there haven't been many changes to the Valentine's season. however, one major shift is the rise of the internet.

"We go out to the paddock and pick the flowers, bring them into the shed to be bunched up and then the majority of my stuff is exported to America", he said.

Customers of Interflora, Next and other online gift companies have posted pictures of their ruined gifts on the most romantic day of the year.

Roses are red, violets are blue...

...

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"Over the last few days we really started to ramp things up and get things greened in and start getting the flowers in so everything's nice and fresh", Eric Biler of The Flower Market in Toledo said.

"We probably do anywhere between 300 to 350 deliveries, plus walk-ins that take place all day", she said. Millennials are also most likely (41 percent) to give a "gift of experience", such as tickets to a concert or sporting event compared to 24 percent in other age groups. The wholesale business, which opened inside The Barlow previous year, focuses on providing an outlet for local flower growers to bring their product to market, said manager Jessica Hole. Store Manager James Hyatt said with no severe winter weather in Wednesday's forecast, his employees will be filling in-store orders for arrangements of seasonal bouquets and roses. Needless to say, a mixtape will last longer than any bouquet of flowers.

Mother's Day, which is fixed on the second Sunday in May each year, generates about a week's worth of sales, said Lori Mudge of DeVine Floral in Oglesby and Granville. While most flowers entering the country are safe, the CBP warns that even one hitchhiking pest, plant disease or even drugs can spoil the romance. The miniature pink roses choice was another example of finding an alternative to a dozen red roses due to availability and cost.

"People are picking up a lot of roses, bouquets, candy and balloons", said Zelda Crossman, owner of Zelda's Flower Studio, who noted there is definitely an increase in activity at her shop.

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It appears Valentine's Day participation tapers off the older Aussies get.

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