'Google Pay' is Here to Rebrand Company's Payment Solutions

Bringing it all together with Google Pay - Google Blog

After years of brainstorming - Google finally has had the genius idea of unifying both these platforms under a single brand. Called Google Pay, the service will provide the same feature set as users already experience when paying for things with their Android phones.

Indeed, Google notes that Google Pay is not an inherently new product, but rather a "new name and look for existing Google payment products".

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Google's issues with fragmentation aren't limited to its Android operating system.

With this new system, your payment information will be saved in your Google account and will then be available to use everywhere you use Google products. Google Pay is aimed at becoming a unified platform which can be used for Play Store transactions, payment at NFC-enabled booths and miscellaneous online transactions (to pay for stuff purchased from the Google Store).

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Fandango will now accept Google Pay for ticket purchases made online and through its app. Lastly, Instacart orders of at least $35 completed with Google Pay by January 16 score $10 markdowns. Those include Airbnb, Dice, Fandango, HungryHouse and Instacart.

For the time being, this is just a good old-fashioned rebranding operation for enhanced marketing cohesion purposes, but down the line, you can expect a lot "more" from Google Pay. Google has announced that "Google Pay" will soon be everywhere.

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