Apple Is Reportedly Preparing a Way to Unify Mac and iOS Apps

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Apple will follow Microsoft in encouraging developers to build a single app that runs on both iOS and macOS, insiders claim, upending the current ecosystem in the name of cross-platform ubiquity.

As successful and revolutionary as the iOS App Store has been for mobile, Apple has not been able to replicate that success on desktops and laptops with the Mac App Store. As Bloomberg points out, Twitter's iOS apps are often immediately updated with the latest features, whereas its Mac app often languishes far behind.

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Both the logos look similar but there is still some difference in the logos, Kon's logo is all in black colour, with hard-edged rectangles while on the other side, Apple's new App Store logo is made up of rounded cylinders in its traditional white and blue. This has had limited success, in part because there's always going to be one or more platforms that developers just don't care to serve. Apple's plans are still fluid, the people said, so the implementation could change or the project could still be cancelled. Similarly, Apple Watch developers are now constrained by the system as to how their apps can look, function and behave.

Seven years after Apple released the original iPad, choosing the iPhone's pared-down operating system over the Mac's robust version, the company apparently plans to merge the separate platforms' apps into unified iOS and macOS binaries. The plan itself is likely to be announced in the summer next year at Apple's annual developers' conference.

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Microsoft has been trying this exact same thing with Universal Windows Platform apps for a while now, allowing developers to create apps that run across Windows, Windows phones, the Xbox, HoloLens, and even the Surface Hub.

Developers now have to develop apps separately for iOS and Mac. Google took an alternative approach, bringing Android app support and the Google Play Store to Chrome OS. Apple software chief Craig Federighi has called the blending of iOS and macOS "a compromise". However, a Chinese clothing brand named "Kon" with a very similar logo is now suing the iPhone maker for stealing its logo for the App Store, The Verge reports.

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