GM's Marketplace feature lets you buy stuff with your vehicle

GM Marketplace

Chamorro said GM will roll out more personalized Marketplace features to an expected audience of about 4 million USA drivers over the next year and a half.

As GM pushes deeper into the electric powertrains and autonomy of tomorrow, it also wants to meet the needs of increasingly connected drivers today.

Marketplace is the first in a slate of new "personalization" features the company plans to roll out in the next 12 to 18 months to almost four million USA drivers, according to Santiago Chamorro, vice president for GM's global connected customer experience.

GM Marketplace is a new e-commerce platform that uses the infotainment system in a GM vehicle to provide retail shopping and food purchases, and to help drivers locate gas stations.

Iyer told Bloomberg the app is designed "in accordance with voluntary driver-distraction guidelines agreed to by vehicle companies", but didn't specify those guidelines. "Our goal is to utilize partnerships like this to build Marketplace into the most intuitive and comprehensive in-vehicle commerce platform", said Brian Hoglund, Director, Commercial Experience GCCX. Initially, about 2 million GM owners will have access to the new service via over-the-air, or OTA, technology to load updated software into many of its 2017 and 2018 models.

"For most retailers and consumer brands the daily commute is the only time not accessible in a consumers' day", Chamorro said.

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Initial partners include a diverse group of large companies such as Starbucks (sbux), ExxonMobil (xom), and Wingstop. Marketplace does not require a separate data plan, the company said.

By leveraging real-time interaction data such as location, time of day, and a driver's established digital relationship with third-party merchants and combining them with smart machine learning capabilities, Conversable will enable merchants to offer highly personalized experiences through Marketplace.

Starbucks Corp.: The Seattle, Wash. -based coffee giant lets customers order ahead and use their Starbucks Rewards program. Dunkin Donuts, Applebee's, TGI Fridays and IHOP are set to be featured alongside a list of other food options.

Executives said GM receives revenue from the brands on the platform and some share of each transaction.

The app, dubbed Marketplace, allows drivers to browse deals and place orders through an in-dash touchscreen with several major brands such as Starbucks Corp., TGI Friday's, Priceline.com and Dunkin' Donuts Inc.

GM says no customer data will be shared with vendors with the customer's consent.

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