YouTube Now Shows Concert Listings For Music Videos

YouTube

"Starting today, we will begin featuring hundreds of artists' upcoming USA tour dates on their YouTube videos".

The move to also go live on YouTube makes sense, given that one of its bigger use cases is music discovery and streaming - so much so that it has its own dedicated mobile app, and offline video streaming is packaged as a part of a YouTube Red subscription.

Listings for concerts will have "tickets" button. While others will following it. YouTube Now Allows its Users to Buy Concert Tickets Via Ticketmaster. It would have been great if you can buy the tickets directly from YouTube though, but that's the next best thing.

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Google announced a new partnership with Ticketmaster created to leverage the YouTube platform to make it easier for music fans to find live concert events. So now when you watch an official video of your favorite artist you'll also have access to a list of show dates, times, locations and ticket information at a glance. But Google has plans to expand so as to include all Ticketmaster artists globally.

"We're just getting started".

Presumably, there's some sort of revenue sharing agreement here for the ticket sales that are initiated via YouTube, but the company didn't say.

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The deal will see YouTube advertise concert listings within artist videos, and then push users over to Ticketmaster to make the transaction.

However, Ticketmaster's deal is not exclusive to YouTube - the company previous year integrated with Spotify for ticket sales as well. This new wonderful feature works in the standard YouTube app.

How much does YouTube truly pay artists when fans stream their music?

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What's really important with this new partnership with YouTube is that the online video streaming service has a larger reach in terms of audience. The company did say back in June that it has 1.5 billion logged in viewers watching videos every single month. With a simple click, the platform will redirect users to Ticketmaster.com to purchase the tickets. In addition, the video platform hinted at plans to connect artist with fans around the world in the near future.

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