Apple Unveils Inaugural Scripted Series

A close up view of a customer inspecting an iPhone 8 unit at the Apple Orchard store in Singapore 22 September 2017. The iPhone 8 iPhone 8 Plus and iPhone X were announced by tech giant Apple as the latest iterations of their iconic mobile

Apple has always been involved in the entertainment industry from the outside.

As for other potential TV shows that Apple may release in the future, a profile on Drake from earlier today revealed that the music star has a green light to create any type of program he wants under the Apple umbrella.

In the meantime, the company has always been making noise about producing its own content on the movie and TV side. This is a huge get for Apple's original content division, which spent considerable resources in order to win the series from other platforms like Netflix. Now, we have word of its first major project.

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The concept of the show, which is about the viciously competitive behind-the-scenes of morning television, comes from Ellenberg, and it will also use Brian Stelter's book Top of the Morning: Inside the Cutthroat World of Morning TV as source material. Between Aniston's TV legacy and Witherspoon's recent small-screen awards buzz, thanks to Big Little Lies, we're guessing plenty of viewers will be interested-but will they be willing to pony up for yet another streaming service just to watch this drama, or the Steven Spielberg anthology series Amazing Stories?

News of the series broke in late July, when it hadn't yet been shopped around to networks.

The two actresses are teaming up for a drama about morning shows, which has already been picked up by Apple for a two-season, 20-episode order.

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Aniston and Witherspoon will both star in the untitled drama, marking Aniston's first regular TV role since "Friends".

Apple has announced its entry into the scripted-series arena with a splashy announcement Wednesday: The company has ordered two seasons of a drama about a morning TV show starring, executive produced and co-owned (more on that in a few paragraphs) by Reese Witherspoon and Jennifer Aniston. Witherspoon, Friends fans will remember, played Aniston's sister in one Friends episode.

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