Twitter now allows you to post 280 character tweets

Stock Image  Pixabay

In early September, Twitter announced it was moving on from its "arbitrary" 140-character limit by doubling the amount of characters a tweet can contain to 280. Snap's stock was bludgeoned in after-market trading, falling more than 17 percent to $12.53. The Venice, California, company went public in March at $17 a share.

Twitter hopes the longer limit will make its service more approachable for more people. This, he said, includes Android users, people older than 34 and what he called "rest of world" markets. Tencent runs the WeChat messaging app, as well as online payment platforms and games.

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Only select users had access to the expanded character count during an initial roll out over the past month. Users tweeting in Chinese, Japanese and Korean will still have the original limit.

The company also found out that when they gave more room for people to insert their thoughts, it resulted to posts getting "more engagement (Likes, Retweets, @mentions), got more followers, and spent more time on Twitter". The San Francisco company says 9 percent of tweets written in English hit the 140- character limit.

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Aliza Rosen, Product Manager, Twitter writes, "Only 5% of Tweets sent were longer than 140 characters and only 2% were over 190 characters". In most cases, it doesn't seem like most people are actually increasing the length of their tweets; we have apparently been trained well. It stopped counting polls, photos, videos and other things toward the limit. This includes multi-part tweets and screenshots of blocks of text. The tests showed that the feared negatives for Twitter didn't come true, and the increased limits lets conversation flow faster - which means Twitter gets more use and can make more money.

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